Do you want people to read your blog and comment? Make it easy for them!
These are the Top 3 Things Well-Meaning Bloggers Do That Drive Me Readers Nuts.
1) Word Verification on Comments
Why This is Annoying: Unless you're
Dooce, your blog isn't going to get that much spam. This just adds another hoop for readers to jump through. (And who can figure out what that upside-down word is anyway?)
What the Big Guns Do: You know those book blogs with 1397 followers and 68 comments on every single one of their reviews? You know why they have so many comments? They make it easy for their readers. One click and you can move on. This encourages people to comment away.
In the 4 years that I've had 5 different blogs, I've gotten ONE spam comment. I'm still playing Little League with my under 200 followers, but even the Big Guns don't pain their readers with extra steps. If you get - gawd forbid - ONE spam comment in your 4 years, just delete it. Not that big of a deal.
2) Partial-Feed for Readers
Why This is Annoying: Avid blog readers subscribe to hundreds of feeds (I do). The way we get through them all is by going quickly through our reader (I actually try to read every single blog).
Your followers don't have time to click through to every post. Please. Make it easy for them.
What the Big Guns Do: In the last 6 months I've written to four blogs asking that they turn their full feed on. That's how much I want to read your blogs. Blogs with followers in the thousands replied yes. Only one blog I've written to declined, but I guess they get a free pass since the god of writing advice
Donald Maass is one of their bloggers. Even then, I only click through when the link looks
really good. Instead, I spend my time reading your blogs with the friendly full feeds.
(I click on all of Donald Maass' posts. He's a genius.)
3) Responding to Comments In Your Own Comments
Why This is the All-Time Most Annoying: In essence, you're expecting your readers to hang around your blog, revisiting your posts day after day just to see if you've responded.
Avid bloggers like me comment as much as possible. They can barely remember whose blogs they last commented on, much less which post. After a while, readers think you don't really care about their comments and will just stop.
What the Big Guns Do: There are several work-arounds I've seen and I'll do my best to give you the pros and (mostly) cons of each of them. Remember, I'm describing ease of use for the commenter, not the blog owner.
- Blogger: there is an option to subscribe to comments by email or in a feeder. Who the heck wants to subscribe to a comments feed?!?
- WordPress: same option to subscribe, which ends up with a cluttered inbox full of other people's un-related comments and I have to log into my WordPress account to in order to unsubscribe once I finish reading the one response to me. Highly annoying.
- Disqus: a little unwieldy to sign up for and link all your logins, but once you've set it up, it will email you comment responses to you and you alone. Not a bad option.
- Intense Debate: same as Disqus but easier to sign up for.
All of these still keep the conversation on your blog, which is a sneaky way to drive more traffic to you, but this is too selfish a tactic for me.
My Work Around: Commenting back. Simple. Respectful. Supportive. And shows other people that you care about what they have to say on their blog too, not just your own. Sometimes I'll tweet the other person my response. Email if it's a longer conversation. The rare instance I comment on my own blog is to answer a question that other readers would want to see the answer to as well.
The bottom line is - keep the conversation going. It's a back and forth thing. Make it easy to be your follower.
*These tips apply to regular ol' bloggers, not professional bloggers who earn substantial income from blogging.